What is a URL shortener?

What is a URL shortener? It is a tool that transforms links or long web addresses into shorter ones, reducing the number of characters in them and giving them a friendlier format in a totally automatic way. Many of these tools, in addition to reducing the size of the link in question, allow you to customize it with the characters that you choose yourself. Of course, both links lead to the same web page. URL shorteners were born with the rise of Twitter, since only 140 characters per tweet were allowed on the social network. Some of these platforms offer money in exchange for shortening your URLs on them, of course, if you get a lot of clicks on the links. To mention a few of this type: Adfly, Ouo.io, LinkShrink or Bc.vc, for example. There are also many platforms that integrate their own shorteners (Facebook, Twitter, WordPress, LinkedIn, Youtube, etc). However, these do not provide as many advantages as the shorteners that we are going to show.

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